Word-of-mouth referrals and paper marketing help build awareness of your dental practice however they have become significantly less popular for dental marketing than they once were. These traditional dental marketing techniques have been replaced by digital marketing and over the last few decades, there has been a huge shift in how dentists market the treatments and procedures they have to offer and the dental practice itself.
The key to good dental marketing in 2022 is a fantastic dental website and exciting social media pages. This is one of the best ways of marketing your dental practice to a wide audience in a timely and cost-efficient manner in this era of digital technology. If dental practices are not able to do it themselves, they may reach out to Denver digital marketing agencies or agencies in their area, so they can discuss with them the best course of action for what they want and how they want it.
The importance of a modern, up-to-date website
A standalone website and social media page is not enough. You need to make sure that you are attracting new patients on a regular basis to help grow and expand your dental practice. To do this you need to maintain and update your website and social media pages on a regular basis and have a strong online presence which sets you apart from the other dental practices in your area.
Your website is the most important factor in your dental marketing campaign. You need to put together all the information with regards to your dental practice and this needs to be presented throughout your website in an exciting and interesting manner which helps you stand out from amongst your competitors. Your website needs to be modern, bespoke and highly attractive.
7Ps of dental marketing
To help you, you can speak to an award-winning digital dental marketing team who specialise in creating dental websites and have plenty of experience to provide you with tried and tested methods of putting together a website which helps you attract new patients on a continuous basis. By addressing the 7Ps of dental marketing you can make sure that you have addressed all aspects of your dental practice on the website. This includes the profile of the practice, the people on your team, the premises of the practice itself and the price of the treatments and procedures that you are offering. It also includes the promise of fantastic dental care and proof that you can provide this. Finally, you need to include treatment packages such as individually tailored smile makeovers which your patients may not be able to receive at other practices in your area.
This information needs to be presented in an interesting manner as it makes up the bulk of your website. To update your website and social media pages and continue to attract interest you need to create and upload high-quality content such as photos, videos, and blog posts as often as possible. This requires plenty of time and effort and unless you have a dedicated member of staff to take care of this for you your digital dental marketing team will be able to create new content for you so that you can focus on looking after your patients needs instead. Speak to your dental marketing team today and attract more website traffic which you can convert into loyal patients at your practice very soon.
