In years gone by, if you wanted a dental surgery to be successful, the marketing strategy would usually involve sending around flyers and potentially having an open day.
But of course, with more dental surgeries having webpages, it is more important than ever before to invest in a marketing team to get your surgeries web page noticed by potential patients. And this is where dental marketing becomes the number one thing to invest in to make your surgery successful.
What is dental focused marketing?
Dental marketing is a collective term for the tricks that a marketing team will use to make your webpage more noticeable to Google bots (SEO) and making your website more accessible to patients. These may include a marketing team making over your webpage using a unique template and blog, or it could involve making the page more mobile accessible. Either way, when you are looking to make your surgery shoot to the top, the best (and often cheapest) way to do so is to invest in dental marketing.
Attracting patients using marketing tips
Whether your website is new or old, there are a few things that your marketing team will suggest converting those site visitors into real-life dental patients.
When it comes to social media such as Facebook or Instagram, your surgery will need to have a presence on either one or both of these platforms. Social media will enable a different audience to find your surgery site and, with certain marketing teams, it is possible to have them oversee the interactive aspects of your surgeries social media page.
And of course, it is a great way to promote your surgery’s branding while also allowing patients to leave reviews of your surgery in a popular location for others to find. Perfect!
These will only be useful once your marketing team has made your surgery page mobile accessible but, a click to call advert is a great way to get patients to call the surgery.
And as you may know already, it is easier to turn that enquiry phone call into an appointment than attempting the same thing online.
Once the appointment is booked, why not send a reminder the day before? This will help your patients to feel valued and will be extremely popular for busy patients.
You can also offer a similar service when it comes to biannual check-ups.
Referral related bonuses
When a current patient is likely to receive a bonus from your surgery for making a referral, they will be more likely to tell others about your practice. For instance, you could offer 50% off of check-ups for every new patient referred; so, you get to keep your old patients while also attracting new ones.
Video adverts are more likely to attract patients than written ones. All the more, with options like interactive video, patients can avail the services without having to sit and read the lengthy website. The trick would be to make relevant video content for your services and providing it at a user-friendly interface!
As we can see, it would be well worth investing in an internet advert showcasing your team, your surgery and breaking down the services that you have to offer new patients.
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.